How was the idea for the Dubai Flower Center conceived?
Aircrafts laden with flowers fly over Dubai to Holland and then come back here for redistribution, because there isn’t any such facility to date in this region that serves as a storage hub for cut flowers in transit; this niche needed to be tapped. Since the past 2 years we have been conducting a feasibility study of the flower trade business, studying cut flower movements, talking to growers’ worldwide particularly Africa, and Indian sub continent. They have not only been supportive but also expressed a need for such a facility for them to use in this region. The ideal location of it in Dubai will set it apart. There is a need for such a center between the South that is Africa and the North being Europe and between the Far East and the USA. Thus it follows logically that we have a flower distribution center here. What is going to be the biggest challenge that you will be facing? A flower is a very delicate commodity by itself and its handling requires great expertise. In Dubai what we
