How was the Acclaim marketed?
The original slogan for the Acclaim was “Totally Equipped to Triumph,” and the concept behind this was to sell heavily on the advanced gadgetry that came with the car: remotely-operated door mirrors, headlight washers, driver-operated headlight angle adjustment, electric windows, and so on. Care was taken to avoid perhaps more-obvious selling points, such as the Japanese engineering behind the car. Nowhere in any sales literature or in any advertising were the words “Japan” or “Honda” mentioned. Click here to see the television advertisement that launched the Acclaim on a waiting world. (Note: RealPlayer required.) By the end of the production life of the car, the marketeers had settled on the description, “… the complete quality compact sports saloon…” This was – and is – a reasonably accurate description, although a more-powerful engine, and an even-stiffer suspension, would have made the “sports” element of the claim a little more credible. The 70bhp, 1335cc, engine, giving a to
