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How was “Kentucky Unbridled Spirit” chosen?

April 26, 2017chosen unbridled

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How was “Kentucky Unbridled Spirit” chosen?

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It was chosen through a popular vote. In the fall of 2004, the citizens of Kentucky got to vote their preference from among four choices. “Kentucky Unbridled Spirit” was the overwhelming choice. More than 55,000 people voted for it during the brand voting, and through each round, it was the runaway winner. Since then, the positive response to the new brand has been phenomenal.