How was Desert Diamonds-What Women Want® started?
While living in Saudi back in 1995, the founder and Managing Director of Desert Diamonds-What Women Want®, Sally Cowley, was introduced to the concept of high-end jewelry featuring high grade, hand cut diamond simulant stones through a glamorous friend who was wearing a stunning pair of brilliant cut loop earrings. Sally could not believe they were not real diamonds and were so affordable, and immediately set about acquiring a piece of jewelry for herself! This set off a chain reaction of interest from family, friends and work colleagues who also had the same immediate positive reaction. Given the interest generated in these stones, Sally wasted no time in building up a range of products, to be made available directly through home parties and local women’s events. There was certainly a gap in the jewelry market at that time for classic and timeless 18k gold jewelry designs that were within the means of all. Given the affordability of our high-grade diamond simulant versus a real diamon
