How transparent is Naked Link Technology?
Both a merchant and affiliate have the ability to make a Naked Link campaign completely transparent. For affiliates, they may choose to remove the LinkConnector code that records impressions. While this gives an affiliate less metrics with which to evaluate their promotions, they still have one of the most popular metrics earnings per click. A merchant can make a Naked Link campaign completely transparent by using LinkConnector’s server-side version of the code on their landing pages. While this requires more effort on the merchant’s part, it serves to make the campaign completely transparent. Plus, as an added benefit, it doesn’t rely on a web user having JavaScript enabled, so tracking may be more accurate for affiliates.
