How tourism can affect the cultural identity of london?
Many London residents are relatively wealthy so they can take advantage of the many transport links available by rail and air to different parts of the country or the world geared to cater for mass tourism. They will hopefully return from their travels/holidays with a better understanding of other cities and an appreciation of things that London lacks. This could change their perceptions, goals and priorities in life and possibly increase the chances of them doing business with the places they have come to know better. For those Londoners who are adept at translation or speaking multiple languages, the presence of tourists in London increases their employability and choice of vocations. Tourists tend to have high discretionary spending power and, being unfamiliar with customs and pricing structures in the host country, can be easily used to generate commerce and additional custom. When native populations are finding cash hard to raise, the presence of visitors from abroad may take on a
