How to write good research question and hypotheses?
H1: CSR has positive relationship with brand awareness. This seems fair – they wouldn’t do it if it didn’t. Whilst I don’t doubt BS sincerity – it is still a business, no matter how holier-than-thou it likes to portray itself, retailing (largely unnecessary) cosmetics. Some policies like refillable bottles were a good idea, but hardly a USP. And if they pamper their customer’s consciences at the same time it can’t be bad for trade. H2: CSR helps THE BODY SHOP increase brand loyalty. How do you test this – it may do, but then so may al ot of other variable – cost – fashion – presentation. H3: CSR makes THE BODY SHOP products have the impression of good quality. What basis do you have for this assertion? H4: CSR provides THE BODY SHOP have positive brand association. This is basically the first hypothesis restated.
