How to write effective advertising that generates clients Have you ever sat there at your computer for the day or night time trying to create a really great flyer, or ad, or business card?
You know that it’s important and you want to get it right, but you take ages to do it and sometimes can feel like pushing dirt up hill. Yeah I hear you! I felt like that too. In fact I was a little scared of it. Not scared of marketing my practice, but getting it wrong. Marketing can be daunting. It requires quite a bit of mental brain power to try and “come up with” something effective. You know how good you are at massage, now it’s your job to get that message across in a way that your potential clients will respond to. I have to let you in on a little secret. A great way to get started on marketing your practice is to understand your client’s main problem and give it word to place in your marketing. Okay let me explain. In order to have clients respond to your ads, flyers etc you must first understand what their problem is. So when you are sitting down to create that effective piece of marketing ask yourself this: “What is my client’s main problem?” If you don’t know specifically wh
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