How to Write Business Goals What is a Business Goal?
A goal is a statement that clearly describes actions to be taken or tasks to be accomplished by a company, a department or an individual. A business will have a number of goals, each describing a desired future condition toward which efforts are directed. If the goals are accomplished, then the business should be a success. The dual purposes of goal setting are (a) to establish a measure for evaluating the success of the business and (b) set priorities for its management and staff, who should be held accountable for the accomplishment of the goals. Goals help keep management focused on success and away from distractive activities that drain business resources and accomplish little. Business goal characteristics: Common characteristics of a business goal are: • Derived from the mission statement: The starting point in writing business goals is to ask “what do we need to do to accomplish our mission.” In other words, a mission statement says “what” and business goals say “how”. • Task-or
