How To Write a Better Fundraising Letter By Kimberly Reynolds Fundraising Letter Writing Tips Looking for tips on writing a better fundraising letter?
Use these quick tips to craft your next donation request letter. Feel free to modify the sample letter below to fit your specific needs. Good news – Always start the letter with a series of good news bullets to build momentum and make entire letter entertaining and informative. – Use foreshadowing to tease your reader and keep him or her reading. – Create a “widow” at the end of the first page (a thought that’s finished on page two) – Make your reader turn the page. Describe what you want to do next – Tell what you’re going to do. – Why you’re going to do it. – How you’re going to do it. – What results you expect. List suggested contribution amounts – Use even numbers in graduated amounts – Offer a monthly auto charge credit card option ($10 a month is $120 a year) – Include a blank line for write-in amounts Remind readers that their contribution is your budget – Your successes have been possible because of their past contributions – Thank them! Use P.S.’s for skimmers – May titillate
