How to use the SPINAL HEALTH COLUMN newsletter service: Who do I mail it to?
• Mail to all active and inactive patients: SPINAL HEALTH COLUMN is written to educate readers, leading to an increase in return visits and referrals to your office. • Practice consultants agree the number one way chiropractors obtain new patients is through referrals. Keep your name in front of all former, current, and future patients. How frequently should patients receive SPINAL HEALTH COLUMN? • You must mail often and consistently in order to build credibility. • It is important to condition readers to expect your newsletter on a regular basis. They will come to expect it and consider you their doctor regardless of the time lapse since their last visit. • SpinalHealth Column is currently published bi-monthly but plans are to go to a monthly publication to give you the opportunity to increase contact with your most important asset, your clients. • You must keep your name in front of as many people as possible so that when they or a friend need chiropractic care, your name is immedia
• Mail to all active and inactive patients: SPINAL HEALTH COLUMN is written to educate readers, leading to an increase in return visits and referrals to your office. • Practice consultants agree the number one way chiropractors obtain new patients is through referrals. Keep your name in front of all former, current, and future patients. How frequently should patients receive SPINAL HEALTH COLUMN? • The more ofter you contact your patients the more connected they are with your office and exponetialy more likely to reffer others to you. • The best frequency is monthly. We allow you to choose the monthly frequency when you set up your automatic shipment arrangement. We have plans with frequency of monthly, bi-monthly and quarterly. Let us take care of all of the complete mailing and production. You will not have to do anything but enroll and approve each issue. • SPINAL HEALTH COLUMN can address, mail, and post your newsletters for you at a fraction of the cost and none of the time you wo
