How to use MindDecider for SWOT analysis?
Each factor, whether external or internal, can have two interpretations: positive or negative. If a factor is positive it is referred to strengths or opportunities. Similarly, negative interpretation is marked as a weakness or a threat. Examples: • collaboration: effective collaboration between employees and top management (positive, strength); each staff member acts independently and cannot or is not willing to share ideas with others (negative, weakness). • flexibility: company is sensitive to market trends and regularly adjusts its marketing policy (positive, strength); the company is burdened with bureaucratic procedures that complicates updating and adjustment of marketing policy (negative, weakness). • access to loans: banks offer various credit options with affordable rates and terms (positive, opportunity); few banks offer limited credits with high interest rates (negative, threat). • legislation trends: current laws are effective and continue to improve legal framework of the
