How to Succeed in Developing Countries for a Mobile Telephony Operator?
Some mobile phone operators invested in developing countries very early on, whereas profitability seemed to be uncertain. If such investments are to be profitable, it is necessary to respect some key criteria for success. First, the service must be financially affordable for the clients. Similarly, the operator must base its service on prepayment in order to minimize the risk of unpaid bills. Finally, it is necessary to develop an extensive sales network so that consumers can easily purchase airtime.
