How to start-up a small summer lawncare business?
A tip on marketing your business: If you’re going to target your service towards “empty-nesters” and the like, be sure to advertise in methods that will reach the greatest number of likely customers. Even though a lot of older people use the internet for email and entertainment, they may not be accustomed to using it to purchase services or products. They’re probably more likely to see your ad on the bulletin board in a local store or community center, than on a site like Craig’s List. So think about places in your target service area that are frequented by the people you want as customers. After I graduate from college I had three months before my new job began, so I decided to make some money helping people fix basic computer problems. I knew there was a popular deli near my house that catered to an older, affluent crowd — like rich old people who needed to know how to communicate with their grandchildren through email. So I regularly plastered their bulletin board with simple, eye-
