How to Start – or Re-Start – an Alliance Management Function?
7:00am Pre-Conference Workshop Registration and Morning Coffee 8:00am-12:00pm Morning Workshop The challenge of starting a new alliance management function – or essentially re-starting one when a company believes that there or even more opportunities for it to create value – is multifaceted. Content questions include questions like what will be its mission, what will be its core activities, how many of those activities will be in the service of offering direct support to alliances, how many of those activities will be enabling support, what will be its initial business objectives, how will the services it provides integrate with those of other organizations (e.g, project management, business development), what measures will it use to measure value added, and what ought its first building out steps be. Approach questions include how do we ensure that, no matter what our answers to the content questions, the right stakeholders are all aligned – at a meaningful level of specificity – arou
