How to market books online ?
There is no single point answer to this question. To market a book online, there has to be a sustained and concerted effort across various tools on the web. Yachna has mentioned some of it in her comment, but to elaborate further: 1. The first thing is to have an online presence for your book and make it discoverable. There would be no point in marketing your book if readers cannot look it up online, would it. 2. Provide sample pages for preview. There are many researches that have proven that preview pages help a great deal in influencing a buy decision by the reader. 3. Book Widgets: Use services like www.ipubliscentral.com to create attractive book widgets for your books. These widgets can be shared with friends, put up on blogs, social networking sites, etc. But the best thing with widgets is, it allows your readers to market the book for you by spreading it around. 4. Social Media: A judicious mix of social media marketing can do wonders to your book marketing campaign. Make your
