How To Market A New Liquor Brand On A Low Budget?
With a new brand of vodka being launched practically every week, releasing a new brand that will intrigue — and more importantly, move — retailers, bar tenders, and end users into actually buying our brand is a daunting task. The fact that we are a start-up that lacks the well-oiled marketing machine that industry giants have makes this even more challenging. We may be a small business but the industry we are entering is huge, potentially lucrative, highly competitive, and well, is all about luxury and image. The liquor industry is actually more about marketing than it is about the quality of the product! How can we maximize our modest budget to generate buzz for our product?
