How to make your ads make money – A case history Who says advertising is only good for building an “image” or creating “awareness?
” Where is it written that print ads can be used for generating leads but not for making hard sales? The answer is, if you know what you’re doing, you CAN sell right off the page and do extremely well, thank you. Avantos Performance Systems, in Emeryville, California, is living proof that the right product, an aggressive offer, and hard-hitting creative can make money for your company immediately! Here’s the story . . . Avantos is the creator of ManagePro, a terrific software product that makes managers’ lives easier. (If you manage goals and people, pick up a copy of this wonderful software — you’ll love it!) Avantos President Norm Wu, and Director of Marketing Craig Kerr, decided to do some testing and run ads in the Wall Street Journal and Fortune Magazine. To make a long story short, I wrote the ad, the results were terrific and I’m enclosing a copy of it for you to check out. What made this ad such a winner? Why did Norm say the phones were “ringing off the hook day and night (an
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