How to Have A Successful Website How to have a successful website Article by SEO Consultant Scott Salwolke written for the Telegraph Herald in August 2005 What makes a winning web site?
It’s a question more businesses are asking. Many feel the answer is state of the art graphics. Graphics are important. They attract a visitor’s attention and set a tone. But to make a sale the words must be just as inventive. There is only one way to judge a company’s site. A successful site generates sales 24 hours a day, seven days a week. or it develops a companies image. If your business has a site, examine it to see if it’s driving business to your company. And if you’re thinking about getting a site, understand how important it will be to your business. It will soon be the centerpiece of all of your advertising. There is nothing faster, or more cost effective than a well done web site. Search Engine Optimization, Keywords, what does it all mean? The Internet has given us a lot of new terms. We no longer search, we Google. We don’t write, we instant message. And consumers don’t use a phone book. They use keywords. Keywords are the words prospects will use to find your product or b
