How To Determine Which Magazine For Advertising?
It’s not so much a one-size-fits-all formula to determine this. It’s more in determining which magazine has the readership that fits your target customers. To do this, you have to go through the marketing process. The first part of the marketing process is strategy. It’s here that you determine who your target customers are, what their needs are, and where they look for decision making information for products/services like yours. You divide these groups of people into segments and target those groups who have needs that you can satisfy better than the competition. You determine their demographics and the images and words that affect them most to a buying decision. The marketing process continues with competition analysis and analysis of your company, then with this information, determine direction setting like position statement, brand strategy, product/service strategy, and so forth. But, your question deals with how to determine which magazines are best. With the customer informatio
