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How to design a good questionnaire about intention to adoption business intelligence in small-medium businesses?

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How to design a good questionnaire about intention to adoption business intelligence in small-medium businesses?

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I ask for some hint to design a questionnaire about adoption (or intention to adopt) of business intelligence, especially in small-medium businesses. One goal is to understand if managers are aware of lacks of information and if they are interested in making investements on this subject.

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