How to connect with five senses?
When placing a VM plan into reality, some of the factors to consider are attracting the five senses of Sight, Smell, Sound, Touch and Taste. Visual is the first factor in getting the customer to come in – are the colours, brightness, size, and shapes friendly or will they turn the potential customer away? Devangshu Dutta comments, “Sight, attractive display of the product with colour will facilitate this sense to be utilized to a good extent. And a well-lit store is a delight to walk into and make sure the prices are well displayed as well.” The aural element plays a key factor. Does the background music playing matches the product? Is the pitch of the music comforting or annoying? Does the store have a fresh, clean smell to it or does it give the impression of a seldom visited store? Is the air temperature comfortable for the majority of the clients? Smell, open product display for that of spices or prepared food is good. It is better that they are fresh and well laid out in front of
