How to begin the “public phase” of a capital campaign?
A participant asked how to successfully launch the public phase of a capital campaign. Facilitator Greg J.’s response reminded us that the purpose of the public phase is to announce the capital campaign to the public, but more importantly to use the occasion to stress the success of the campaign, with at least one-third of the funds already raised. . . it is an ideal time to announce a “challenge grant”, and to have a fundraising dinner/event for those prospects you could not reach during the major-gift phase . . . plan a press conference with the leadership of the organization promoting the campaign . . . include publicity on the capital campaign in all newsletters and publications.
