How to Avoid The Pitfalls of a Small Business Start-up?
Starting a new venture or trying to realise an ambition of a life time is very exciting and spiritually uplifting experience. But, make no mistake this is one journey where you will uncover shocking surprises if you decide to travel on this journey. However, it is not all doom and gloom you can adopt some simple strategies to minimise your risk. Below is a list of potential pitfalls and how they can be side-stepped:- 1)Start with the market and not the product. Find out what people want in the market place and then sell them exactly what they want. In other words, conduct a survey and see if there is any demand for your chosen product before developing the product. Some people advocate finding out what people are buying by visiting internet and examining products that are being searched for. There is merit in this strategy but it is only relevant if your market is world wide otherwise the internet data will distort your analytical results. 2)Controlling your marketing spend. Marketing
