How then did you start coming to the attention of global corporations such as adidas and Nike?
I would say it is a mix of the internet and NYC. Many people have their eye on NYC and it’s often via the internet. I also feel that a lot of designers are interested in Krink for a number of reasons and those are the people who might pitch a project. The Krink aesthetic continues to grow in popularity. You ended up working with Nike on the the KRINK x Nike Air Force 1 shoe, created as part of 1WORLD, late last year. Only 18 other artists/musicians had the chance to take part in the campaign….how did you become involved with this and what sort of brief did Nike give you to follow? They contacted me and asked. It was all pretty simple and straight forward. They gave me a lot of freedom and were really open to my ideas. As an entrepreneur who started their own brand from scratch, what did you learn from them? Well, Nike is huge. They have tons of people working for them and big budgets. We are so so small, there is no comparison, except maybe that Nike was started by runners and Krink wa
