How the markets from the Middle East countries look at Ayurvedic products from India?
The attitude towards herbal products from India is very positive in the Middle East. Indian products compete with herbals, primarily from US and Europe. As of now, there are around 20 Ayurvedic products registered and marketed in the Middle East from Himalaya. What are the major hassles encountered by Ayurveda companies to export to Middle East? As long as the products exported comply with the quality standards set by the international pharmacopoeia, there is no problem whatsoever. The rigorous processes and systems at Himalaya ensure that every product meets with WHO(World Health Organisation) and FAO (Food and Agriculture Organisation) standards. What are the drugs exported by Himalaya Drug Company to Middle East? Himalaya is exporting over twenty formulations to Middle East. The flagship product in Middle East is Cystone, which is for urinary tract infections associated with urinary stones. Cystone in fact has attained the market leader status in its therapeutic segment in most of t
