How the heck did a sandwich shop come into the picture?
Kevin Morrison: We love the restaurant business, and there weren’t too many good sandwich shops in Denver then. One of my accounts was Il Fornaio and I would bring back some of the ciabatta loafs and make sandwiches for the guys back in the kitchen at Barolo and they would always say “You can’t get a sandwich like this in Denver.” So we figured it was just the right thing to do at the right time. Tony Walker: Plus we just wanted to have that freedom and the creative control, and a shop like this allowed us to have that. Where did the name spawn from? KM: We went to Don’s Mixed Drinks for some inspiration. We still couldn’t think of anything, so we started with the beer, moved to the shots, you know no one walks out of Don’s sober. We got the whole bar involved in naming this sandwich shop that didn’t even exist yet. Finally someone shouted out “pickle.” We started making some calls right there and asking people what they thought, and someone said, “No it needs more kick, more spice, so
