How the elements of the marketing mix are integrated?
“The marketing mix section of your marketing plan concentrates on the tactics used to achieve the plan. Those tactics can be categorized as the 4 Ps of Marketing: product, price, promotion and place (or distribution channel). To better understand what your marketing mix is and why it is so important you need to consider the Four P’s to be the key ingredients in your marketing success recipe. Without those key ingredients you will not achieve marketing success. (How good is your soufflé without eggs? How good is your apple pie without a crust? Get the idea? ” The elements of marketing mix are interdependent (as well as integrated). You need a product or service to price, promote and place.
