How successful has euronews been in providing content to alternative platforms?
Peters: We have discovered that putting euronews on different multimedia platforms is easy for us, because there is no extra work to be done. We just take our video and make it available for consumption on different new media. We think we can have great success here, and we believe we have a competitive advantage over others here. We already have many deals with mobile operators and Web platforms like Google and YouTube. With YouTube, we have developed a very strong channel called No Comment TV. It is far ahead of the equivalent channels from BBC and CNN, and this shows that the format of euronews can be adapted very easily to lot of platforms. IBC e-Daily: How will being on these new platforms benefit euronews? Peters: Being present on YouTube helps us in a number of ways. The content is available free. So why are we doing it? Ultimately, we think there is strong potential to make money in the future. In addition, some Web communities are complementary to what we are doing now on TV.
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