How successful are Italian small business in international trading ?
Indo-Italian trade has progressed over the years, but there has been very little interaction between the SMEs. Business contacts have been confined to big players. The problem is everybody wants only big brand names. Language is a barrier too. Small Italian businesses are not familiar with the English language. Despite this, Indian small machine tool makers have been using a lot of Italian products. How can Indian SMEs tie up with the Italian small-scale sector? What should be the Indian USP? The Indian SMEs can look for the Italian SMEs present in their own sector and approach them with the offer to produce some of the items which the latter themselves want to phase out. In some cases, it can help the Italian company to maintain its market share. They have limited production capacities and change models very frequently. Servicing old models can be a costly venture. It is here that small Indian businesses can pitch in. What has been your personal business experience with Italian compan
