How significant are the topics of cool hunting and trend spotting in the world of entertainment?
I think entertainment has become mostly about trend spotting these days as opposed to entertainment in the 60s and 70s, which I believe was much more about being artistic, groundbreaking and revolutionary. There are LOTS of talented people in the industry today doing many amazing and wonderful things. But overall in today’s marketplace, rather than trying to create something new, the majority of what we call entertainment is simply a copy of prior work or an exploitation of current trends done over and over until they are no longer profitable due to over saturation, then used up and left for dead. The irony for me is the fact that riding trends in this way is the exact opposite of my definition of “cool” because it doesn’t allow for much real creativity, innovation or even new approaches to recycled ideas. 3. How do you define cool? That’s a broad topic, so lets limit the answer to people. To me, the coolest people are unique, educated, honest, grounded, ambitious, humble, loyal, trust
