How significant are franchise operations in the business growth of NIIT?
Franchise operations are very significant to our business. This is clearly evident from the fact that more than 85 percent of our domestic centres and 100 percent of our overseas centres are franchise centres. As much as 60-70 percent of NIIT business is contributed by our business partners. We never refer to our business partners as franchisees. For us, theyare business partners in truest sense. Compared to franchise outlets, itis a time consuming job to set up hundred of company owned centres across the country. Moreover, sitting in our corporate office, it is difficult to devise marketing strategy for far off towns. On the other hand, we can successfully tap the native knowledge of our education partners to grow our business. Also we can bring in fresh ideas and fresh energy into the business by tapping the huge entrepreneurial talent available in the market. Our mission is to build young entrepreneurs. The success of our business is a derivative of the success of our business patne
