How should the TM, SM or symbol be used?
There is some flexibility on how and where to use the TM, SM, and symbols. Placing it at the upper right hand corner, the lower right hand corner, or level with the mark or logo itself are all typically acceptable ways of displaying the appropriate symbol. These symbols are most often placed adjacent to the mark in superscript (smaller, raised) form. EXAMPLE: COCA-COLA. The TM, SM or need only appear in the first or most prominent mention of a mark in all documentation, including press releases, articles, and company reports.
