How should the meeting be promoted?
A. Letters of invitation to named individuals from the organizing leadership is an effective approach to maximize attendance. When promoting the meeting, first considerations are target audience and expected outcome. In other words, whom do you want to influence and what do you want them to learn and do? Audiences would include stakeholder institutions, local and state educational leaders, state legislators/policy makers, others identified as having an interest in or ability to influence this issue and institutional constituents. Readily accessibly online background on the issue and the event should supplement the direct letter of invitation. Identifying news angles that will interest local general mediaradio, television, newspapersmight be considered if you are interested in news coverage. It is helpful to convene a meeting of public relations and marketing professionals from all of the various stakeholder institutions to brainstorm news angles, dissemination strategies, and ways to l
