How should the Brokerage and Realtor Association / MLS respond to these real estate consumer expectations?
Technology to allow for more efficiency in all aspects of the business. Close more deals faster with less overhead. Provide more information to consumers and provide the tools to streamline the homebuying process. Predictive marketing techniques – understanding more about your buyers and sellers based upon their online behavior. Website solutions like those provided by one of my companies, Point2 Technologies (http://Point2.com) Listing content syndication – Because consumers do not go to one web site, brokers should make their listing content available in as many places as possible. Being able to make this happen with a minimum number of “key stroke” is essential. Place the listings into one data base and have that content distributed to hundreds of points on the Internet, and to other media outlets. Reporting and analytics of syndicated listing content – Being able to measure the results of the syndicated content partners will allow for more cost effective use of online advertising b
