How should people promote their online web store?
There are lots of ways that this can be done, but for any business there are two no-brainers. The first is to promote the site to all existing customers. If existing customers don’t know about the ability to buy online from you, they will go elsewhere. If they like it, they will probably tell their friends. So ‘Order online at’ and the web address should be on every piece of literature and advertising that a company produces. The second is to register with search engines. It may take a little time, but it’s free and can produce good results. Just remember that your ecommerce site will register more effectively if the pages are generated in HTML, rather than being dynamically generated from a database. In our customers’ experience this can affect traffic to your site by around 50%.
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