How should newspapers evolve online?
ES: [I]t seems to me that the newspaper that I read online should remember what I read. It should allow me to go deeper into the stories. Can Google save the industry? ES: [I]f we come up with a great product in this area we’ll make it generally available. FT: And what do you think your chances are? How likely are they to come up with this product? ES: Eventually high. Should Google News spread the wealth? FT: In their quest for revenues newspapers have started talking about trying to persuade you, Google, and specifically Google News, to share a little bit more of the revenue, specifically from their stories that appear on Google News. Wouldn’t that be a good idea? ES: We’ve decided that the value we provide to the partners is the traffic. So we want to provide incredible numbers of users going to their sites, their content, which is why we urge them to make it deeper, stronger and use better tools and so forth. From our perspective, that’s where the real source would be. In our model
