How should I store my beer to maintain its freshness and flavour?
A. The best temperature for storing packaged beer is between 4.4 and 21.1 degrees Celsius. At higher temperatures, especially approaching over 26.6 degrees Celsius, the aroma and flavour of beer deteriorate rapidly. At lower temperatures, below 0 degrees Celsius there is always the risk of freezing. Additionally a dark storage place is preferred for bottled beer to prevent it from becoming light struck and from taking on an undesirable flavour and aroma. Budweiser’s classic brown bottle helps protect the beer from harmful light.
