How should I set the reward rebate amounts when I use MyStoreRewards?
By default, your reward rebates are set to give buyers a 1% reward when they join your program and to give a 2% reward on their total payment when they return for a repeat purchase. Rebate rewards are calculated on the total payment your buyer makes (including shipping and handling). However, you can change the MyStoreRewards rebate reward percentages at any time to any percent you choose. You set those amounts as a percentage of the total PayPal payment made to your account. If you are familiar with many popular credit card reward programs, such as the Discover Card, you know the most successful reward programs issue rewards based on a percentage of the total spending amount. MyStoreRewards uses the same model. MyStoreRewards also has a great feature, which will let you set different rebate reward levels for different buyer segments. You can segment your buyers by recent purchases, the frequency of buyer purchases and the total monetary value of the buyer’s payments. This feature will