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How should I introduce my clients and prospects to the eZine?

April 26, 2017clients ezine introduce prospects

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How should I introduce my clients and prospects to the eZine?

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You should let your prospects and clients know that you will be e-mailing them (automatically) a complimentary monthly newsletter with tips for maintaining, buying and selling homes. How you choose to tell them about the product is up to you. However, there is a tool on the site that you may use to send a personalized e-mail message inviting your prospects and clients to review a sample eZine and to “opt out” (or to unsubscribe) if they so choose. By giving your recipients the option to unsubscribe, you are respecting their time and the “sanctity” of their inbox. They appreciate the choice, so they’re usually willing to review the content of the eZine to determine if it is worth receiving. More than 95% of current publishing agents’ recipients have opted to continue subscribing.