How should customers be engaged after rollout?
This would depend on what you are deploying to your customer base. If it is functionality that is used by your customers, seek feedback from them in the form of surveys, or if it is merited, customer user groups. User groups are a good way to gather information about how your customers use you’ve delivered, and a great way to find out what your competitors are doing. If you are engaging marketing communications to help drive customers to your site, make sure that your staff who are responsible for your electronic media and channel, are part of the plan. Your staff will work with IT to insure that your site can handle what might be a sudden peak in visitor traffic.
