How should clients and agencies handle social media? Are social media skills the kind of thing that can be outsourced, or are there key skills and competencies that need to take place inside?
That was one of the questions that arose at the 2nd Digital Media Summit, here in Auckland last week. Chaired by Adelaide’s own Lee Hopkins, the conference attendees came from a wide range of roles in private and public sector organisations, with a smattering of agency types, too. One attendee contrasted this summit with the last one some 18 months ago. While the first summit was about talking to people, this one was about talking with people, both in terms of subject matter and the way the summit was run. Case in point, the unconference session at the end of the summit, where attendees sat in a circle and had a free-form discussion. Another strong theme from the summit was bridge building. Techies and marketers want to achieve the same thing, but are often speaking different languages; as a result, it’s hard to actually get anything done. We need bridge builders people who understand enough of business issues, and enough of technology, to create a common language so businesses can suc
Related Questions
- How should clients and agencies handle social media? Are social media skills the kind of thing that can be outsourced, or are there key skills and competencies that need to take place inside?
- How Icreon is helping its clients in harnessing the ever growing influence of social media?
- What are the key skills required for an advertising planner or media planner?
