How should business managers use business architecture?
Jeff: Business managers can use the business architecture as both a planning tool and a strategy communication vehicle. Most organizations do a relatively poor job of articulating and communicating their strategic intent. Using business architecture as the major communication vehicle ensures the strategy gets across and also provides enough detail that business managers know how to act on it. Imprinting the business architecture across the management team also provides a common and well understood foundation for strategy discussions. Daan: In my daily practices I notice that business managers hardly realize the impact of their technology demands. I think that they need simple architecture visualizations to become aware what they are asking for. Can you comment on that? Jeff: This is an important issue. One of the advantages of a well articulated business architecture is that it illuminates the broader organizational impact of business initiatives both in the business as well as in IT.
