How Should a Start-up Use Design Elements to Communicate?
Erin Ferree: The most common way to use design elements (symbols, fonts and color) is in your logo. A logo should consist of a unique icon, or picture, that shows what your business is all about, and your business name. Your logo should have a color palette associated with it (though you will have a black and white version too) SmallBizLady: Should a Small Business Design a Logo Immediately Upon Starting Up? Erin Ferree: A logo may not be the first piece of marketing material you design – you should wait to design it until your business has its’ “legs”. You will probably need to design some temporary marketing materials when you first begin your business. This will allow you test your business ideas, refine them, and to get the first few paying customers. By waiting to design your brand, you can make sure your brand story is solid and that you have a story that you want to live with for the life of your business. SmallBizLady: What Can Happen if You Design the Logo Too Soon? Erin Ferre
