How should a prospective student use various business school rankings to select schools to apply to?
With caution. For the last decade, the management education sector has been obsessed with the ranking of business schools. There is a growing controversy about whether these rankings provide useful information for MBA applicants, or are misleading and creating a ‘herd instinct’ towards a few schools, which is of no benefit to anyone. Some argue however that with so many rankings now published we have reached a healthier situation where no single ranking dominates the market. Either way, unless a prospective student really understands the methodologies and weighted algorithms being used by each ranking, they can very quickly be misled or confused. The FT for example places great emphasis on salary 3 years after graduation. BusinessWeek produces results that are heavily influenced by satisfaction levels of students and recruiters, whilst US News & World places significant weight on the GMAT. Unless the candidate is aware of these varying approaches they must wonder how so many different
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- How should a prospective student use various business school rankings to select schools to apply to?
