How should a company go about designing an effective employee communications campaign?
I have heard the term ‘planned redundancy’ used to describe an effective campaign. What this means is having a consistent message, presented throughout the year, using various channels and mediums. As mentioned earlier, a combination of print, Web/online and in-person communication is the best mix. Therefore, a typical campaign may include quarterly newsletters, bimonthly lunch and learns, an annual benefit fair, periodic payroll stuffers, and Webinars that all supplement the traditional open-enrollment season. The ultimate goal is to improve employee understanding and awareness of the employer-sponsored benefits. When this is accomplished, you can significantly increase employee retention and reduce the internal cost of human resource administration. Once in place, how should an employee communication campaign be evaluated? The best way to measure the effectiveness of employee communications is to survey both the employees and the HR manager. We have found it helpful to provide the em
