How Satisfied are European Customers with their Restaurant Visits?
By Katrin Roscher, Account Manager To find out how satisfied European restaurant customers really are with their visits, The NPD Group asked online panelists who visited restaurants the day prior about 13 attributes, ranging from the cleanliness of the restaurant, to the speed of service, to the atmosphere. Panelists rated the attributes on a five-point scale (Excellent, Very Good, Good, Fair, and Poor), across five countries (Great Britain, Germany, France, Spain, and Italy). The majority of Europeans are satisfied The majority of European consumers appear to be satisfied with their restaurant visits as over half of them rated their overall experience as very good or excellent. Out of all the attributes, ‘convenience of location’ ranks top, with 59 percent of Europeans being very satisfied, indicating that the penetration of foodservice establishments is generally good across the five countries. The attribute ‘Made me feel like a valued customer’ achieved the lowest score with just 38
