How relevant is the Active Culture to entertainment marketing?
The Active Culture loves music and movies as much as anyone, and is in a position to spend disposable income in order to enjoy entertainment interests. Of course, how they identify and access their entertainment of choice is the key to reaching them with a successful campaign. Consumer appetite for entertainment content has changed the entertainment industries significantly, and hSE is in tune with these trends and the relevant opportunities available for clients. FILL OUT THE FORM BELOW TO RECEIVE A FREE COPY OF “THE ACTIVE CULTURE,” A WHITEPAPER FROM HSE. Brand activation through entertainment marketing is an opportunity to reach specific, affluent, influential consumers in a way that is effective and integrated with their interests. Entertainment is the most opportunistic discipline in lifestyle marketing. The landscape changes daily, and hSE provides clients with original program development in music, film and emerging entertainment platforms in order to provide maximum value for i
