How productive were Surf Expo and ASR for LJG’s brands?
As I stated in our company blog, “I was glad we could make it”! There is no doubt that the shows were productive and the brands that chose not to attend are second guessing that decision. As expected, traffic was lighter than usual, but we were able take advantage of some valuable face time with our retail partners. In these challenging times, solidifying relationships and focusing on key sales strategies, such as O’Neill’s recently introduced “First In” program, which offers retailers a high margin on O’Neill’s best products, is time well spent. Are you pleased with the initial orders/ pre-books at this point in the season? Most LJG brands are in the initial launch of the fall ‘09 season. While we are just getting started, the initial response to the product offering has been overwhelmingly positive for all our brands. O’Neill is riding an incredible wave of momentum based on the excitement of the creation of the industries best boardshort, the HyperFreak! In addition to O’Neill’s mom
