How popular is tanzanite?
In general, blue gemstones are the World’s most highly favored because blue is a colour that most can wear and relate to. With tanzanite, this is all the more true because of the stones extraordinary colour – at its best, a rich velvety blue with a hint of violet, reminiscent of rare Kashmir sapphires. Another reason that tanzanite is so prized is that it is available in large sizes. Tanzanite is the most exciting gemological find of the 20th century and has enjoyed immense popularity, especially in the States, where approximately 70% of tanzanite is sold. During 1997 and 1999, faceted tanzanite was second only to sapphire in US sales of colored gemstones. Tanzanite has captured the world’s attention and is indisputably one of the most popular precious gemstones sold today along with diamonds, rubies, sapphires, & emeralds.
